For the past three years, The 98 has partnered with SYK Skin founder Soo-Young Kim Abrams to build her brand's digital presence from the ground up — investing early in high-quality visuals and consistent content to support organic growth.

That foundation helped support Soo-Young as she secured a partnership with Dior Beauty, with content that captured both the caliber of her services and the down-to-earth personality that set her apart in the luxury beauty space. As her business has grown to a larger space and team, The 98 has continued to support that momentum through her digital presence.