We partnered with renowned sommelier André Hueston Mack to reintroduce Riunite’s Lambrusco to conceptualize and execute a modern and cinematic campaign spot.​

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Sounds Like Lambrusco captures André in his element as he builds three cocktails around the product line. The campaign bridges Riunite’s legacy with contemporary culture, positioning Lambrusco as playful, expressive, and made for a new generation.