The 98 has worked with Iota Body to cover a series of landmark partnerships, including their bodywash collaboration with Oishii and their madeleine hand cream with iconic french bakery Dominique Ansel.

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We handled video for each collaboration, shaping the visual style around the partner ingredient itself — from Oishii strawberries to Dominique Ansel's madeleines. We wanted each video to feel specific to what it was actually built around by capturing the collaborative process between Iota and it's partnering brands.