The Rebel Daughter campaign celebrated the 11th anniversary of the plant-forward restaurant and cafe by spotlighting four remarkable New Yorkers and their exclusive dishes created for the Nolita expansion.

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We partnered with The Butcher's Daughter and Nude Nation Agency on a 360 campaign built around the idea of 'rebellion' — followed each 'rebel daughter' through the new NoLIta location as they dressed their signature dish alongside head chef Ray. Every video and photo was shaped around the authenticity and expression of each individual talent, showing viewers that The Butcher's Daughter is a space to celebrate breaking the mold.