The 98 partnered with Nike on a series of promotional campaigns supporting seasonal footwear and apparel collaborations in New York.

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We've partnered with Nike across multiple launches — supporting the Metcon and Motiva shoe drops, and creating a series of community-driven spots with a tactile visual style for the Nike Icons sports bra campaign. Our sizzle for Nike Well Collective capturing a run club activation notably pulled 17.2K views organically on Instagram. We're proud that our work with Nike has been focused around empowering female athletes and the wellness community in New York.