Iota Body partnered with James Beard award winning pastry chef Dominique Ansel’s Bakery to create a limited edition “Madeline Brightening Hand Cream” inspired by his world famous madeleines. We were tasked with editing and coloring 8 short form ads to run on socials. Our approach to post-production was to create an elevated and cinematic look and feel to the campaign. The videos organically produced 66.7k organic views across all in-feed posts, and generated a significant buzz around the limited run for Iota’s audience base.