Likepost brought us on to support the launch of their AI app through Save Confessions—a brand awareness campaign rooted in Gen Z’s relationship with saving, forgetting, and over-curating online recs.

 

The series turns a universal, internet-native frustration into candid, highly shareable content designed to live naturally on TikTok and Instagram. With fast-paced edits and a lo-fi, iPhone-shot approach, the campaign helped establish Likepost’s social presence and drive downloads.