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The 98 was hired by Sony Music to produce music videos for their Gen Z artists signed under Columbia Records. We collaborated closely with the marketing team, label reps, and artists to bring their visions to life from conception to execution. Each video is infused with a sense of movement and theatricality in order to engage viewers and push the envelope.

Engravings by Ethan Bortnick
Arsonists by Ethan Bortnick
happy f***** birthday by Ethan Bortnick
Digital Silence by Peter McPoland

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