ART DIRECTOR STATEMENT
98 Studio is our “whiteboard” for all current projects, resources, and inspirations. We hope that seeing the stitching of our work opens up a dialogue between the medium of expression and the collaborative process. We invite clients, and spectators to contribute their voices to our studio board by emailing us.
CLICK AND DRAG TO CURATE YOUR OWN STUDIO.
THE 98 REBRAND
The 98’s rebrand embraces a playful and amorphous practice that communicates through immersive movement, process, and experimentation. It aims to create a visual dialogue between the past and the emerging generation and translate this conversation into interactive spaces. The new logo acknowledges that the artists, brands, and audience of 98 are all apart of an ecosystem that nourishes our society and welcomes changing perspectives. With this rebrand, we hope to bring cohesion to chaos and celebrate 98’s ability to adapt, innovate, and create.