THE 98 WORKS WITH ARTISTS FROM THE EMERGING GENERATION TO CREATE INTERACTIVE EXPERIENCES FOR OUR CLIENTS.
We tailor socially and technologically relevant content specifically to the needs of brands wishing to access the emerging demographic.
The organization was born out of a theatre class at Boston University where students were encouraged to express free form content for a two hour period. We were pushed beyond the bounds of theatre and encouraged to bring multimedia tools into our practice.
The 98 started to create small pop-ups events and installations in Boston which evolved to an international art collective. Today, our organization strives connect artists with opportunities to produce work through a lens of movement and theatricality.